AI for your business
- Invoices and scanned documents read into clean structured data
- Assistants that answer from your documents, with the source shown
- AI features added to the software you already run
Led by a technology leader — 10+ years in enterprise banking
Innovative Tech Solutions & Smart Products for Businesses
We build the custom software your business runs on — websites, customer portals, mobile apps, financial integrations, and AI enablement that does a specific job rather than a demo. And we ship School Management Software that institutions can start using in weeks, not quarters.
- Server-rendered, fast on Indian mobile networks
- SEO built in, not bolted on afterwards
- AI enablement where it measurably pays for itself
- Fixed price against an agreed scope
- You own the code and the domain
School ERP — fee collection overview
Collected this term
₹48,20,000
- Students
- 1,247
- Attendance
- 96.4%
- Classes
- 38
Illustrative product interface. See the real thing.
AI enablement
AI that does a job, not a demo
We put AI to work on one clearly-defined job at a time — grounded in your own documents, measured against your own cases, and bounded by written data rules and a hard spend cap.
AI-assisted development
- AI assistance for scaffolding, refactoring and test generation
- Every generated line read, corrected and owned by an engineer
- Time moves from typing to deciding — the checking stays in
We work with PHP, MySQL, Tailwind CSS, JavaScript, Node.js, Next.js, REST APIs, the OpenAI API, Anthropic Claude, retrieval-augmented generation, Docker, GitHub Actions, Nginx, Razorpay, the WhatsApp Cloud API, GA4 and Google Search Console.
What we do
Every service, one standard of engineering
Each of these is a discipline we practise daily rather than a line on a capabilities page. Pick the one you need — they work well together, and they work well alone.
AI that does a specific job in your business — invoices and scanned documents read automatically, assistants that answer from your own files, and workflows that remove the copy-paste middle of a process.
- An assistant that answers from your documents, not from the open internet
- Automations that remove the copy-paste work your team repeats daily
Digital banking and payment systems built to a regulator standard — Open Banking and PSD2, core banking integration, payment rails, limits and balances, and multi-factor authentication.
- One implementation of each business rule, so limits and fees cannot drift apart
- Consent, SCA and audit evidence designed in, not reconstructed afterwards
The server side of a product — REST APIs, database design and the third-party integrations that hold everything together. Built in Python, on FastAPI, Django or Flask.
- The API contract agreed in writing before any endpoint is built
- Authorisation checked on every request, not only in the interface
Windows Forms, Web Forms and Classic ASP brought onto a current platform — incrementally, with the business still running on it the whole time.
- Modernised in place, with users still working on it throughout
- The rules that carry money get tests before anything moves
Responsive websites, customer portals and web apps built to load fast, rank well and survive real traffic.
- Server-rendered HTML, so Google and slow phones both see the full page
- Core Web Vitals budget agreed before the first line of code
Getting the numbers out of wherever they are sitting — scraped, extracted and cleaned into dashboards and reports that answer a question somebody actually asked.
- Dashboards built around the questions you ask, not every metric you could collect
- Scraping that respects robots.txt and rate limits, and tells you when a source changes
Fintech calculators, dashboards and the API plumbing that connects the systems you already pay for.
- Calculators engineered for conversion, not just arithmetic
- Integrations that fail loudly and recover, instead of silently losing leads
Technical SEO, Core Web Vitals and content structure — the unglamorous work that decides whether anyone finds you.
- Core Web Vitals measured on real devices, not just a lab score
- Structured data that earns rich results instead of triggering warnings
Deployments that are boring, reversible and take minutes — with automated tests as a gate, cloud hosting that is reproducible, and backups you have actually tested restoring.
- One command to deploy, one command to roll back
- Automated tests gate every release, so bad builds never reach users
Need something that is not listed? Tell us what you are building — we will say honestly whether it is our kind of problem.
Our products
Software you can buy rather than build
We noticed the same three problems being rebuilt from scratch across our client work. So we built them properly, once — and you get the result without paying for the learning curve.
Live product
Education software
Shruj School Management Software
One system for student records, fees, attendance and the parent portal — replacing the register, the fee book and the WhatsApp group.
- 1 place
- for every student record, updated once
- Per-student
- fee ledger with receipts and dues
- Same day
- attendance marking and parent notification
- Any device
- office PC, tablet or Android phone
Included modules
- Admissions & Student Records
- Fees & Accounting
- Attendance
- Exams & Report Cards
- Parent Portal
- Reports & Analytics
From ₹4,999 per month, based on student count. Per month, based on student count. Includes hosting, updates, backups and support. No per-transaction fee on fee collection.
In development
Coming soon
Loan Origination App for NBFCs
Lead to disbursal in one pipeline — applications, documents, credit checks and EMI schedules without a single spreadsheet handover.
Join early access
Coming soon
Appointment Booking System
Let customers book the slot they want, send the reminders automatically, and stop losing an hour a day to phone scheduling.
Join early access
Coming soon
WhatsApp Agent
Answer the questions you answer fifty times a day, automatically — and hand over to a human the moment it matters.
Join early accessSelected work
Projects, and what they actually changed
Case studies written as engineering accounts rather than marketing blurbs — including what we would do differently.
Swipe to see more →
How we work
No six-week silence followed by a reveal
Every project runs on the same five steps. You see the work as it happens, on a staging URL you can click through, and you always know what happens next.
-
01
Understand
One focused call. What is the commercial goal, who is the audience, and what does "done" look like?
-
02
Scope
Written specification with a page or module list, so there is something concrete to disagree with before the build.
-
03
Build
Short iterations on a staging URL. You review working software rather than a status report.
-
04
Launch
Performance pass, SEO checks, redirect map, analytics verified — then go live out of hours.
-
05
Support
Handover document, a recorded walkthrough, and an optional care plan for updates and monitoring.
From the blog
Written for people making a decision
Guides on school ERP, fintech lead generation, appointment scheduling and WhatsApp automation — with the specifics left in.
Education Technology
9 min read
School ERP Software: What Indian Schools Actually Need in 2026
Most school ERP evaluations fail for the same reason: the demo shows every feature, and the decision is made on the wrong five. Here is what to check instead — the modules that decide whether staff keep using the system after month two.
Fintech
8 min read
Why an EMI Calculator Is the Best-Converting Page on an NBFC Website
A visitor who has entered a loan amount and a tenure has already told you what they want. Most NBFC websites spend that signal on a number and a dead end. Here is how to turn a calculator into the top of your origination funnel.
FAQs
Questions we get asked before the first call
What does Shruj actually do?
Two things. We build custom software for businesses — websites, portals, mobile-friendly apps, financial calculators and the API integrations that connect them. And we sell a ready-made School Management Software that schools can run without a development project.
What size of business do you work with?
Mostly small and mid-sized organisations — schools, NBFCs, clinics, consultancies and D2C businesses. Typically that means a decision-maker who is also the person closest to the problem, which we find makes for much better projects than a long chain of approvals.
How is your pricing structured?
Fixed price against an agreed scope for project work, so the number does not move when the estimate was wrong. The School Management Software is a monthly per-student subscription, and ongoing SEO or maintenance work is a monthly retainer.
How quickly can you start?
Usually within one to two weeks, depending on the current queue. A consultation call is typically scheduled within a couple of days of your enquiry — you can book one here or message us on WhatsApp.
Do we own the code you write for us?
Yes. Source code is handed over at launch or committed to a repository you control, and your domain and hosting stay in your name. There is no lock-in and no licence fee on custom work.
Can you take over a project another developer started?
Frequently, yes — but not blindly. We audit the existing code first and tell you honestly whether continuing is cheaper than rebuilding. That assessment comes before any commitment to take the work on.
Free 30-minute consultation
Let's find out if we are the right fit.
Tell us what you are building and what is currently getting in the way. You will get a straight answer, a realistic timeline and a scope — whether or not you work with us.
We reply within one business day. · No obligation